MEDIA RELEASE PR38728
Hult International Business School, Committed to Training the Leaders of Today's Digital Age,
Launches Innovative Master of Digital Marketing Program
LONDON, Mar. 23 / PRNewswire-AsiaNet/ --
The rapid replacement of classified ads and traditional media by
Facebook, Twitter, blogs and video sharing sites has created a severe
shortage of talented professionals who can think innovatively and capitalize
on the marketing opportunities presented by digital channels.
To fill this large and growing vacuum, Hult International Business School
has created a Master of Digital Marketing Program that covers all aspects of
digital marketing including best practice methodologies for Search Engine
Optimization (SEO), how to acquire and retain customers, how to harness web
2.0 capabilities and how to plan and execute digital publishing strategies.
The one-year Master program is offered on Hult's London campus in
conjunction with Econsultancy, a global leader in digital marketing
education. The faculty is comprised of digital marketing specialists who have
developed the new media and web marketing strategies for blue-chip companies
including Coca Cola, HSBC and 3M. Notably, the curriculum also includes an
Action Learning Project, during which students analyze a real company's
current business situation and propose innovative and sustainable solutions.
Hult International Business School's president, Dr. Stephen Hodges
states, "With the launch of the Master of Digital Marketing program, Hult is
once again demonstrating its steadfast commitment to staying on the
cutting-edge of business education by offering degrees that are not only
relevant today, but also well into the future."
About Hult International Business School:
Hult International Business School (formerly known as the
Arthur D. Little School of Management) is the first global business school
with operations in Boston, San Francisco, London, Dubai, and Shanghai. The
School offers a range of business-focused programs including MBA, Masters and
Undergraduate degrees. Hult is ranked 5th for International Mobility and 6th
for International Business by the Financial Times, and is among the Top 50
best business schools in the world and Top 25 in the U.S. by the Economist.
The School is a fully accredited member of the New England Association of
Media inquires: call +44-207-341-8544.
SOURCE: Hult International Business School
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