World's Top 50 Most Attractive Employers: Google Followed By Microsoft

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27th October 2009, 11:43pm - Views: 974

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World's Top 50 Most Attractive Employers: Google Followed by Microsoft

STOCKHOLM, Oct. 27 / PRNewswire-AsiaNet/ --

    Universum, the employer branding company, presents the world's

Top 50 most attractive employers. From the world's leading economies, nearly

120,000 students at top academic institutions chose ideal companies to work

for. Google is the world's most attractive employer, followed closely by its

rival, Microsoft.

    This is the first global index of employer attractiveness and

highlights the world's most powerful employer brands, those companies that

excel in talent attraction and retention. The global rankings are based on

the employer preferences of students from US, Japan, China, Germany, France,

UK, Italy, Russia, Spain, Canada and India.

    Employer branding is important. Michal Kalinowski, Universum's

CEO explains, "Despite the short-term easingof competition for talent caused

by the recession, employers are faced with a shrinking global workforce, a

lack of skilled workers and an increasingly demanding young generation. To

secure talent under these conditions, they must develop true and

differentiating employer brands - the Top 50 companies successfully manage to

do just that."

    Top 10 Business

    1) Google, 2) PricewaterhouseCoopers, 3) Microsoft, 4) Goldman

Sachs, 5) Ernst & Young, 6) Procter & Gamble, 7) J.P. Morgan, 8) KPMG, 9)

McKinsey & Company 10) Deloitte

    Top 10 Engineering

    1) Google, 2) Microsoft, 3) IBM, 4) BMW, 5) Intel, 6) General

Electric, 7) Sony, 8) Siemens, 9) Shell 10) Procter & Gamble

    Due to the globalisation of the talent market, multinational

companies are generally recognised as being attractive employers. Lovisa

Ohnell, Universum's research director comments, "These multinational brands

are globally well-known and provide students with an excellent reference for

their future career. They offer relocation opportunities, training and

development, interaction with clients and colleagues in various countries,

and due to size and economic stability, they're also seen as the best choice

for secure employment."

    Universum conducts student surveys on an annual basis in 28

markets. Students are asked to choose employers they would most like to work

for, i.e. Ideal Employers. National rankings are produced that enable

companies to understand and track their employer brand position in the

market. Unprecedented, the global rankings enable multinational companies to

understand the strength of their employer brand on a global level.

    SOURCE: Universum

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