Singles Flock To The Web Over The Festive Season

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8th January 2010, 04:35pm - Views: 1630

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Boxing Day Blues Send Singles Searching For Love


Over the last few weeks, thousands of Australians have turned to the Internet in the hope that

2010 will be the year

they find love. The post-Boxing Day surge has been so great that

relationship site has termed the phenomenon “Family Induced Dating”.

“The combination of family pressure during the Christmas season and the desire to make

positive changes in a new year prompt many single people to put their romantic relationships

front and centre” explained Dr. Gian Gonzaga, senior director of relationship research at

eHarmony. “Busy people who want to be proactive and broaden their sphere of potential

mates frequently turn to online relationship and dating sites during this time of year.”   

This powerful combination of forces has resulted in some of the biggest recorded traffic in’s history. Traffic to the site increased by a staggering 253% nationally for

the week following Boxing Day, compared to the preceding week. 

When examining eHarmony’s registration spikes across the country, NSW residents come out

on top, showing the highest increase in registrations to the site at 314%. Queensland followed

in clear second place, with an increase of 311%. The increases by state/territory in order from

highest to lowest are:

NSW – 314%

QLD – 311%

ACT – 232%

VIC – 203%

WA – 197%

SA – 173%

TAS – 151%

NT 138–%

It’s not just Australians who turn to the Internet for love at this time of year. in

the United States, in Canada and have also experienced

surges in new members over the same period.

Dr. Gonzaga concludes: “Whilst the desire to find a relationship spikes over Christmas and

the New Year, it is important people remember to look for a quality relationship. Too often

people think any relationship is better than none at all, particularly when they face family

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pressure to settle down.  For those singles who are suffering from Family Induced Dating and

who genuinely want to find a long-term relationship, there is no better time to join eHarmony.

Our extensive research has shown that couples are more successful over the long-term when

matched on compatibility, particularly in key areas such as understanding your partner,

coordinating social interactions and conflict resolution.”

Over 500,000 people have registered with since the site was launched.

Visit now to find out more information.


Notes to Editors:

All metrics relating to eHarmony’s traffic and registration figures have been calculated using

internal data captured between December 2009 and January 4th 2010.

Dr Gian Gonzaga Ph.D, the world-renowned expert in the field of compatibility, relationships

and marriage is available for interview / comment.

For further information or briefings with Dr Gonzaga, please contact:

Michelle Crowshaw, P: 02 8020 1809 M: 0402 838 185 E: 


Dr Gian Gonzaga, Ph.D

Dr. Gian Gonzaga is a world-renowned expert in the field of compatibility, relationships and

marriage. He has taught, presented and published extensively on topics relating to

relationships, love and health, and has received numerous honors and awards for his work,

including the prestigious National Science Foundation minority Predoctoral Fellowship and

Psi Chi National Undergraduate Research Competition.

He is a member of several professional and academic associations including the American

Psychological Association, the American Psychological Society, the Society for Personality

and Social Psychology and the International Society for the Study of Personal Relationships.

Dr. Gonzaga holds a doctorate in Personality-Social Psychology from the University of

California, Berkeley, and a bachelor’s degree in psychology from Gettysburg College in

Gettysburg, Pennsylvania.

eHarmony Labs

Dr Gonzaga is senior research scientist at eHarmony Labs, the Pasadena, California-based

research centre set up to investigate and understand what makes relationships successful.

eHarmony Labs uses current psychological literature and psychometric theory to guide new

studies and eHarmony products. eHarmony Labs is a pioneer of relationship research that

extends beyond the US and into international markets.


Pasadena, Calif.-based eHarmony, Inc. ( was founded in 2000 and is a

pioneer in using relationship science to match singles seeking long-term relationships.

eHarmony was created by Dr. Neil Clark Warren, a clinical psychologist with more than 35

years of marriage guidance counseling experience. Prior to launching the online relationship

matching service, eHarmony spent three years researching the characteristics between

spouses that are consistently associated with the most successful relationships. 

Unlike traditional dating sites eHarmony scientifically matches members to potential partners,

based on the results of an in-depth questionnaire new users complete, which uncovers key

aspects of the individuals’ personality, beliefs and values. Users then receives a Personality

Profile, which provides insight into their needs and values. Once the profile is complete, the

user will be matched only to compatible singles, determined through eHarmony’s patented

Compatibility Matching System™.

The company continues to invest heavily in research, with six Ph.Ds on staff at eHarmony

Labs and a prominent board of scientific advisors, led by Dr. Gonzaga. Prior to the launch of, a representative sample of over 700 Australian couples was studied, with

the results used to develop a country-specific model and validate the relationship


More than 20 million people in 191 countries have registered with eHarmony. Research

conducted in 2007 revealed that on average 236** eHarmony members marry every day in

the United States as a result of being matched by eHarmony.

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