MEDIA RELEASE
10% of Christmas sales donated to charity
20 November 2009: The world's first global city tour operator, Urban Adventures has launched a
Christmas campaign designed to support grassroots community projects in the destinations it visits.
(TIFI) to support 35 community projects in destinations around the world. What’s more, Intrepid
Travel will share the Christmas spirit and match the donation dollar for dollar, doubling the amount
donated to TIFI.
Launched on 1 December, the campaign will be available to Christmas shoppers across the globe
including Australia.
Urban Adventures currently range in price from AUD $16.50 up to AUD$138*. The donation per
Urban Adventure could be up to AUD$28* once Intrepid Travel's matching has been included. The
average cost of an Urban Adventure is AUD $44* so the average donation will be AUD $8.80* per
trip.
Urban Adventures are the perfect Christmas gift for:
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Regular business travellers
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Backpackers embarking on a big overseas trip
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Stop over ideas
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Visiting family and friends
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Adventurous locals wanting to experience a different side to where they live
Urban Adventures was launched in October and currently has over 80 trips in 26 locations around the
world. More trips are being added daily with over 250 expected to be available by 30 June 2010.
Urban Adventures range from two hour to one day adventures that unlock the hidden secrets in and
around some of the world's favourite cities. Travellers will step into the lives of the locals, uncover
hidden gems and find out what makes a city tick, all in the company of an expert local guide.
Departures are daily.
Christmas shoppers can choose a specific Urban Adventure or buy a gift certificate.
December 2009.
Established in 2002 with a grant from Intrepid Travel, TIFI aims to help improve the quality of life of
Intrepid Travel's destination communities through support for projects in health care, education,
human rights, child welfare and environmental and wildlife protection.
* Please note that prices may go up or down due to currency fluctuations.
-ends-
Media enquiries: Meg Koffel, Intrepid Travel Communications Manager on mkoffel@intrepidtravel.com or
0410 641 010.
About Urban Adventures
Urban Adventures Limited is a franchised based global network of local tour operators specialising in providing
high quality experiential tour and activity services, which are then marketed to worldwide and local customers.
There is no one in the current market who is providing this service on a global scale. Urban Adventures is a
collaboration between leading adventure tour operator, Intrepid Travel and online hotel booking company,
WHL.
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