Media Release: October 13, 2009
Aussies: A bunch of happy campers
Searches for caravan parks and camping grounds surge as many holiday locally
Caravan parks and camping grounds are experiencing a boom as many Aussies opt
for budget holidays, according to trends released today by truelocal.com.au.
Searches for caravan parks and camping grounds on one of Australia’s leading
online local search directories have increased by a massive 31% over the past 12
months.
Camping grounds and caravan parks are consistently rated in TrueLocal’s top 10
ranked categories, with Australians conducting more than 30,000 searches on the
topic each month.
The most popular locations for caravan park searches were Victoria and
Queensland, closely followed by New South Wales.
“Searches for caravan parks and camping grounds on TrueLocal are at an all time
high as Australians hit the road and explore the sites our country has to offer,” said
TrueLocal editor, Myles Wearring.
“Many are feeling the effects of the economic downturn and overseas holidays are
simply too expensive. Caravan parks and camping grounds provide great value for
money and are cost efficient options for those wanting to take a break.”
Lane Cove River Tourist Park general manager, Andrew Daff said business is
booming.
“We’re ridiculously busy. It’s incredible. We’ve broken revenue and occupancy
records and this is set to continue into summer,” Mr Daff said.
TrueLocal features more than 2,800 caravan parks and camping grounds across
Australia for holidaymakers to choose from. Many have been reviewed by previous
visitors so travellers can make an informed choice about where to stop on their
adventures.
-ends-
TrueLocal editor Myles Wearring and local caravan park operators are
available for interviews.
Media Contact:
Kate McQuestin – 0419 591 150 or kate@mcqmedia.com
About TrueLocal:
TrueLocal connects consumers with local businesses throughout Australia and
enables you to share experiences with others online.
As a leading Australian online business directory, TrueLocal offers:
• Free Business Listings which appear on Yahoo!7 Local Search, Navman, Optus,
Vodafone, 3, Virgin Mobile, Virgin Broadband and across the News Digital Media
network.
• Free listing tool for local Australian businesses. Businesses are able to create
their own local website with the option to add photos, logos, coupons and
videos.
• Focuses on finding relevant local businesses so customers can always find
exactly what they’re looking for.
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