Brighter Outlook For Tourism In 2010

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30th December 2009, 10:13am - Views: 961





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30 December 2009



BRIGHTER OUTLOOK FOR TOURISM IN 2010


The brighter outlook for Australian tourism in 2010 is a well-deserved reward for the perseverance

and commitment of all those involved in the tourism industry through what has been one of the

industry’s most challenging years, the Chairman of Tourism Australia, Rick Allert AO, said today.


Mr Allert welcomed the release of the latest tourism forecasts by the Tourism Forecasting Committee

(TFC) which expects growth of 4.3 per cent for international visitors, and growth in domestic

overnight trips of 4 per cent during 2010.


The TFC has also adjusted its original forecast of a 4.1 percent decline in international visitors during

2009 to a much smaller decline of 0.5 percent. 


“Throughout the year, Australia has performed better than forecasted, and significantly better than

many of our major international competitors,” Mr Allert said.


Mr Allert said Tourism Australia’s domestic and global marketing activities had continued to support

the Australian tourism industry through a very challenging year.


“With our industry partners, Tourism Australia has kept Australia at the front of mind for international

visitors and we have all worked together to make the most of opportunities to attract visitors from key

overseas markets.”


Mr Allert said there was no room for complacency despite the encouraging forecasts for 2010.


“The tourism industry is fully exposed to everything from exchange rates, fuel prices, and influenza

outbreaks, as well as the intensive competition for business from other destinations.


“Tourism Australia will be working diligently with our industry partners throughout 2010 to ensure

these promising forecasts for growth are realised,” Mr Allert said.




More information: Matt Francis, Tourism Australia 0409 365 292






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