Itb Asia 2008: Germany's Cities And Landscapes Centers Of Tourism Investment

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20th October 2008, 12:16pm - Views: 930


ITB Asia 2008: Germany's Cities and Landscapes Centers of Tourism Investment

BERLIN, Oct. 20/PRNewswire-AsiaNet/ --

    Germany is one of Europe's leading travel destinations, with a share of

almost 20 percent of industry value in the European hotels and motels

industry. Investments in tourism will be one of the topics of this year's ITB

Asia, taking place in Singapore from October 22-24. Invest in Germany will be

hosting an investors' reception at the ITB Asia to allow potential investors

to learn more about Germany as a location for investment in tourism.

    Ease of travel is a major reason that Germany is a top tourism

investment location. It is both easy to reach and easy to navigate. Centrally

located in Europe, Germany has 18 international airports, 40,000 km of rail

tracks, and 12,000 km of motorways at its disposal. With 33 UNESCO World

Heritage sites and 2.8 million convention and congress events per year, plus

139 international fairs, Germany is an attractive destination for both

leisure and business travel.

    The number of visitors discovering Germany is increasing,

strengthening the country's appeal for tourism investors. In 2007 Germany

welcomed 129.9 million guests, creating a stable annual growth of 3.7% after

2006, when the country hosted the soccer World Cup.

    Germany has a wide array of tourist destinations. Urban

centers such as Munich, Cologne, Frankfurt, Hamburg, Dresden, and Berlin

attract many business as well as leisure travelers. The country is Europe's

number one destination for business travel; there were nearly 83 million

overnight business trips in Germany in 2006.

    Tourism to more rural areas is also an important part of

Germany's tourism industry. For example, Mecklenburg-Vorpommern, a federal

state in the Baltic Sea region, saw tourism rise 6.3% in 2007. Other popular

rural destinations include the Harz Mountains and the Black Forest.

    Germany offers investors a prime infrastructure and a location

that visitors for both business and pleasure are finding increasingly


    Invest in Germany is the official inward investment promotion

agency of the Federal Republic of Germany. It provides investors with

comprehensive support from site selection to the implementation of investment

decisions. At ITB Asia, Invest in Germany will be present at the German

National Tourist Board (DZT) booth in Hall 603, at Stand N01.

    Media Contact:

    Eva Henkel

    Invest in Germany

    Phone: +49-30-200099-173


    Source: Invest in Germany


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