Jetstar Pacific Takes-off

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23rd May 2008, 05:37pm - Views: 1027


                          Jetstar Pacific takes-off

HANOI, May 23/Medianet International-AsiaNet/ --

    goes live, every day low fares go on sale, 

                     new fare product unveiled

Jetstar Pacific, Vietnam’s first low-cost, value-based airline, today commercially 

Launched as part of the world-renowned Qantas Group.

Jetstar Pacific, formerly Pacific Airlines Joint Stock Aviation Company, is set to

revolutionise the Vietnam aviation industry by offering the promise of ‘all day every

day, low fares’ across its expanding domestic network under the Jetstar brand.

To mark the occasion, the airline will host a celebratory gala function in Hanoi

tonight, with more than 400 VIP guests from across the Vietnamese government

, aviation industry and business sector attending.

Jetstar Pacific is the first Vietnamese airline to offer online booking, and Vietnamese

customers can now log on to to make reservations for all Jetstar Pacific


Full branding of the Jetstar Pacific aircraft fleet will be phased in over coming months. 

Jetstar Pacific has an existing fleet of four Boeing 737s and a future order of up to 30

Airbus A320s by 2014 to support the Vietnamese carrier’s plan for future growth within

both Vietnam and intra Asia markets under the Jetstar brand.

Jetstar Pacific CEO Mr Luong Hoai Nam said the airline’s future success and planned

expansion would take place through the adoption of Jetstar’s innovative and 

industry-leading processes, initiatives and products.

“As Vietnam’s first low-cost, value-based airline, Jetstar Pacific will change air travel in

Vietnam by making it more affordable for more people to fly,” Mr Luong Hoai Nam said.

“This includes a fresh approach to airfare ticket sales and product, including online at and through newly re-branded ticketing offices and airport locations around 


Mr Luong Hoai Nam said Jetstar Pacific was committed to offering the lowest fares in Vietnam.

“Jetstar Pacific will follow the very successful model of Jetstar, where the brand is already

established across Australia, Asia and the Asia Pacific,” Mr Luong Hoai Nam said.

“From today, we will be operating from a platform that has proven to be very successful.

Through our primary offering to customers, such as low fares leadership, award-winning 

customer service and outstanding safety standards, we aim to emulate the success which

has already been achieved by Jetstar and the Qantas Group.”

Jetstar Pacific today unveiled:

* An innovative new fare type, known as JetSaver Light, allowing people to   travel for less

without checked-in baggage * in Vietnam, as the core-distribution channel 

and revenue channel   for Jetstar Pacific * Standard low fares across the domestic network, 

starting from 230,000 VND*   one-way 

At, customers will be able to:

* Browse and purchase the lowest available fares on the Jetstar Pacific 

  network and across the Jetstar international network

* Generate e-tickets for easy check-in and save costs to keep fares lower

Mr Luong Hoai Nam said future innovative applications adopted successfully by Jetstar would

also be integrated into the website in coming months, including:

* Web check-in, which will allow travellers to check-in over the Internet and

  bypass traditional check-in queues prior to travel

* The ability to book accommodation at a selection of hotels and to purchase 

  travel insurance 

“Jetstar is approaching three million unique visitors per month to its global site,

and we hope to follow this success in Vietnam,” Mr Luong Hoai Nam. 

“We’re proud to be a Vietnamese airline leading the way when it comes to new technologies, and

we’re already looking ahead to introduce new tools that further enhance the customer experience,

and smart and efficient ways that will assist with our future growth and keep fares low.” 

A further example of this is the introduction of Jetstar Pacific’s Jetsaver Light, a new fare product

never before offered in Vietnam, which Vietnamese travellers will be able to purchase from today.

“Through JetSaver Light, our customers will have more choice than ever before. By purchasing a

JetSaver Light fare, our passengers can pay even less than our standard low fares, should they

choose to travel with less than 7 kilograms of standard-sized cabin luggage, but no checked-in

baggage,” Mr Luong Hoai Nam said.

“Trips will be even more affordable by choosing to fly with Jetstar Pacific. JetSaver Light fares will

be 50,000VND less than the available JetSaver fare on domestic flights, and 320,000VND less than

the available JetSaver fare on our future international flights.”

*Fares exclusive of surcharges, fees and taxes.

Media Enquiries:

Cao Hong Phuong

Marketing Manager – Jetstar Pacific

M + 84 (0) 916 838 626 

Simon Westaway

General Manager Corporate Relations - Jetstar

M +61 (0) 401 994 627 

Source: Jetstar


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