Last Minute Model Facing Extinction? After The Acquisition Of, To Go 365 Day

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10th June 2008, 06:46pm - Views: 1021

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Last Minute Model Facing Extinction? After the Acquisition of, to go 365 Days. 


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It has become evident in recent times that there has been a shift away from the last minute model with sites

such as to go 365 days. Moreover, according to a recent study by these last

minute distribution sites including, and are no longer offering the

best available rates. 

Much hype was created in the hotel industry with the launch of in March 2000 when it offered a 14

day booking window. Before this time hotels relied on global distribution systems (GDS) to assist in selling their

hotel rooms with dynamic pricing not yet coming into existence. gave hotels what they needed

offering a simple system to effectively yield manage their distressed inventory. capitalized on this for

several years then in October 2005 they extended to 28 day booking window. At present, according to an ASX

announcement published on May 8, 2008 it is confirmed that a 365 day model is coming. It is interesting to note

that is in reality one of the few remaining last minute websites entirely using the last minute model

with and previously making the move to a 365 day model. 

Clearly we can see that there is a movement away from the last minute model, so the question needs to be

asked if these sites are no longer distressed inventory sites, are they just another distribution channel? has taken this question to see if there are any points of difference that these last minute

sites have against other third party intermediaries. 

After taking a sample of twenty-five hotels within five major Australian capital cities the results indicate that, and are just another distribution channel with non last minute

providers on offering better available rates. 

About is a hotel search engine containing the largest hotel database worldwide. Featuring hotels

in 20,000 destinations across 195 countries, with over 800,000 hotel deals from direct hotel listings and over 30

of the most visited travel websites including,,,,,,,,,,, 


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