Tatweer And Merlin Entertainments Group Form Regional Strategic Alliance To Develop Legoland(r) Them

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7th May 2008, 06:56am - Views: 891

Tatweer and Merlin Entertainments Group Form Regional Strategic Alliance to

Develop LEGOLAND(R) Theme Parks

DUBAI, May 7 /PRNewswire-AsiaNet/ --

     - DUBAILAND(R) to Host First LEGOLAND(R) Theme Park Outside of North                              

America and Europe 


    Tatweer, a member of Dubai Holding, today formed a strategic alliance with Merlin

Entertainments Group, the world's second largest visitor attraction group, to build

LEGOLAND(R) Parks across the Arab world. 



    Tatweer and Merlin Entertainment Group announced the launch of 

LEGOLAND(R) DUBAILAND(R) - the first LEGOLAND(R) Park ever built outside of North

America and Europe. The AED 912 million project, occupying a total of 3 

million sq ft inside DUBAILAND(R), the world's largest leisure and 

entertainment destination, LEGOLAND(R) DUBAILAND(R) will feature more than 40 

interactive rides, shows and attractions geared towards families with children 

ages 2 to 12 and will boost unique attractions geared towards families and children. 

    Saeed Al Muntafiq, Executive Chairman, Tatweer said: "We are extremely proud of our

alliance with LEGOLAND(R) and Merlin Entertainments 

Group. The partnership once again demonstrates our dedication to deliver on the tourism

objectives of Dubai Strategic Plan 2015 as we multiply our 

portfolio of entertainment offerings, contributing to transforming Dubai into 

a pioneering world class tourism destination." 

    "This alliance further consolidates Tatweer's status as the leader in developing the

world's most enchanting entertainment concepts and bringing the 

best leisure and entertainment brands, such as Universal 

Studios, DreamWorks Animation, Six Flags, Marvel and HIT Entertainment to Dubai.

LEGOLAND Park's global reputation in family-friendly rides, shows, attractions and its

strong appeal for family and kids will add a new dimension 

to our offering, providing an enhanced experience to visitors and tourists." 

    Nick Varney, Chief Executive of Merlin Entertainments Group said: "Merlin 

Entertainments Group branded visitor attractions, including 

LEGOLAND(R) Parks are well-known throughout the world as the ultimate 

destinations for families with young children. Choosing Dubai for the newest 

LEGOLAND(R) Park reflects the fact that Dubai is becoming a major holiday destination,

not only for the region, but also for visitors worldwide. 

Teaming with Tatweer is the perfect way to offer families the LEGOLAND(R) experience

and potentially other attractions within Merlin Entertainments." 

    Broadening the experience for families and visitors, Tatweer and Merlin Entertainments

Group will additionally work together to develop new concepts, 

including LEGOLAND(R) themed hotels and possibly other attractions from Merlin 

Entertainments' extensive portfolio. 

    Currently, there are four LEGOLAND Parks: LEGOLAND(R) Billund, 

LEGOLAND(R) Windsor, LEGOLAND(R) Deutschland and LEGOLAND(R) California


was recently named Best Children's Park for the fourth year in a row by 

Amusement Today. 

    LEGOLAND(R) Parks offer families the opportunity to let their imaginations 

run free, and be immersed in LEGO(R) experiences with a unique mix of kid-

powered rides, building challenges, spectacular LEGO(R) models, interactive attractions,

family-friendly coasters and shows that pull the audience into 

the action. 

    Other projects owned by Tatweer at the Dubailand destination include, The 

Tiger Woods Dubai, Universal Studios DUBAILAND(R), Global Village 

DUBAILAND(R), DreamWorks DUBAILAND(R) Animation Park, Hit Entertainment 

"Little Big Club DUBAILAND(R)," Six Flags DUBAILAND(R), Marvel DUBAILAND(R) and


    Exciting attractions such as Dubai Sports City, MotorCity, 

Falcon City of Wonders, Al Sahra Desert Resort, the Polo and Equestrian Club, 

Al Barari and City of Arabia are also part of DUBAILAND(R)'s overall offering. 


    About LEGOLAND(R) 

    LEGOLAND(R) is a brand of interactive theme parks dedicated to families with children

between the ages of 2 and 12. Each Park features more than 50 

rides, shows and attractions geared towards interactive family fun. There are 

four LEGOLAND Parks in the world - LEGOLAND Billund in Denmark, LEGOLAND 

Windsor outside of London, LEGOLAND California in the U.S. and LEGOLAND 

Deutschland near Gunzburg, Germany. The LEGOLAND theme parks are a part of Merlin

Entertainments Group. For the most current information, visit 



    THE MERLIN ENTERTAINMENTS GROUP is the leading name in location based,

family entertainment, which has seen the most successful and dynamic growth of 

any company in the sector over the last five years. The world's second biggest 

visitor attraction operator, Merlin operates 58 attractions and 6 hotels in 12 

countries, and on 3 continents around the world. Merlin aims to deliver 

memorable and rewarding experiences to its 33 million visitors worldwide, through its

iconic global and local brands, and the commitment and passion of 

its managers and 13000 employees. Merlin Entertainments operates the following 

attractions - Madame Tussauds, SEA LIFE, LEGOLAND, The London Eye, Dungeons, 

Gardaland, LEGOLAND Discovery Centres, Alton Towers, Warwick Castle, Thorpe Park,

Chessington World of Adventures, Earth Explorer and The Pepsi Globe.  

    About DUBAILAND(R) 

    DUBAILAND(R), a member of Tatweer, is the world's largest tourism, leisure 

and entertainment destination, catering to the needs of the entire family. The 

unique 3 billion sq. ft. development has been designed to catalyze the 

position of Dubai as an international hub of family tourism, appealing to tourist segments

across genders, age group, world regions and activity 

preferences. DUBAILAND(R) is projected to attract millions of tourists 

annually from around the world. 

    The diverse projects under DUBAILAND(R) include theme parks, eco-tourism 

projects, shopping malls, restaurants and residential units that are being developed by

UAE, GCC and international investors. 

    A product of extraordinary vision, Dubailand(R) will be an attractive place to 'live, work

and play' for the emirate's growing population, both as a 

leisure destination and an appropriate setting for business and entertainment 



    About Tatweer: 

    Launched in December 2005, Tatweer is one of the region's most dynamic enterprises

and a member of Dubai Holding. Comprising market-leading brands, 

it oversees an ambitious business development plan. 

    Its current portfolio is divided into Energy & Healthcare, Tourism & 

Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare

City, the region's hub for world-class quality healthcare services; Mizin, one of the most

advanced real estate companies in the region; 

DUBAILAND(R), one of the biggest leisure, entertainment and tourism 

destinations in the world including Universal City DUBAILAND(R), featuring Universal

Studios DUBAILAND(R) as its centerpiece; DreamWorks DUBAILAND(R), 

the first DreamWorks theme park in the world; Six Flags DUBAILAND(R), the first Six

Flags theme park outside North America; "Little Big Club", HIT Entertainment one of a kind

project; Marvel Dubailand(R), the world's first 

4.5 million sq ft Super Heroes theme park, "The Tiger Woods Dubai," an 

exclusive golf community that will include the first Tiger Woods designed golf 

course; Dubai Industrial City, an industrial township to develop Dubai as a leading

manufacturing hub; BAWADI(R), the world's leading hospitality and entertainment project

hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing in

regional and global energy opportunities and 

building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy

futures exchange in the Middle East set up in partnership with 

the New York Mercantile Exchange and Global Village, a premier family 

destination for culture, entertainment, cuisine and commerce. 

    Tatweer's entities continue to consolidate a group of life-improving 

industries in addition to pioneering joint venture initiatives with leading global

conglomerates. They continuously strive for world-class performance, 

while implementing leadership development to drive and sustain business 

excellence, quality and high performance. 



    For further information 


    Aseel Nihad 

    Associate Account Manager 

People Travel Tatweer And Merlin Entertainments Group 2 image

    Jiwin Public Relations 

    Phone: +971-4-3613584 

    Email: aseel.nihad@Jiwin.ae 




    Ahmed Tajedeen 

    Director Marketing - DUBAILAND(R) Destination 

    Direct +971-4-368-00-12 

    Email: ahmed.tajedeen@dubailand.ae 




    John Ussher 

    General Manager 

    Merlin Entertainments Group Limited and LEGOLAND(R) development 

    Phone: +1-604-882-5463 

    Email: john.ussher@legoland.com 


SOURCE  Tatweer and Merlin Entertainments Group  


   CONTACT:  Agency: Aseel Nihad, 

             Associate Account Manager, 

             Jiwin Public Relations, 



             or Ahmed Tajedeen, 

             Director Marketing - DUBAILAND(R) Destination, 



             or John Ussher, 

             General Manager, 

             Merlin Entertainments Group Limited and LEGOLAND(R)development,




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