Tripadvisor Launches In China

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21st April 2009, 10:12pm - Views: 2987





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TripAdvisor Launches in China


NEWTON, Mass., Apr. 21 /PRNewswire-AsiaNet/ --


           Daodao.com to Serve Chinese Travelers both Domestically and

Abroad; TripAdvisor Domains also Launched to Serve Portuguese-, Swedish- and

                          Dutch-speaking Travelers


    TripAdvisor(R), the world's most popular and largest travel community,


provide a localized travel research site for Chinese travelers. Daodao.com,

which is derived from a Chinese expression meaning "to arrive," is operated

out of Beijing and is led by TripAdvisor General Manager, Hao Wu. The company

has already assembled a team of more than a dozen engineers, product managers

and sales and marketing staff in the Beijing office.


    (Logo: http://www.newscom.com/cgi-bin/prnh/20080902/TRIPADVISORLOGO )


    "China offers a tremendous opportunity, especially for an unbiased

user-generated content leader in travel," founder and CEO of TripAdvisor,

Steve Kaufer said. "We have a great localized approach and a smart and

energetic team to help us meet the needs of the burgeoning Chinese travel

market." The World Tourism Organization predicts that by 2015, China will

become the world's top travel destination. China is also expected to have the

largest domestic tourism market in the world.**


    Daodao.com features candid traveler reviews and opinions for more than

68,000 cities, 400,000 hotels, and 90,000 attractions around the world, to

help Chinese travelers plan their trips. Features like hotel reviews, photo

and video sharing, and maps, enable travelers to easily participate in the

community and share their experiences with fellow travelers from around the

world. In addition, daodao.com highlights China-related information,

including content for 18,000 hotels in China, making it one of China's

largest online hotel information platforms and the largest pure travel review

site in China.


    TripAdvisor also recently launched domains to serve Portuguese-, Swedish-

and Dutch-speaking travelers. The sites, http://www.tripadvisor.com.br,


company's London office. TripAdvisor now operates sites for 14 countries and

content is available in 10 languages.


    About TripAdvisor Media Network

    TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts more

than 32 million monthly visitors* across 14 popular travel brands:





www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded sites make

up the largest travel community in the world, with more than 25 million

monthly visitors*, 10 million registered members and 23 million reviews and

opinions. Featuring real advice from real travelers, TripAdvisor-branded

sites cover more than one million destinations, hotels, restaurants and

attractions and operate in the U.S. (http://www.tripadvisor.com), the U.K.



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Brazil (http://www.tripadvisor.com.br), Sweden (http://www.tripadvisor.se),

and The Netherlands (http://nl.tripadvisor.com). TripAdvisor also operates in

China under the brand daodao.com (http://www.daodao.com). TripAdvisor(R)

Media Network provides travel suppliers with graphical advertising

opportunities and a cost-per-click marketing platform. Collectively, the

sites comprising the TripAdvisor Media Network have won hundreds of awards

and accolades from press and industry worldwide. TripAdvisor and the sites

comprising the TripAdvisor Media Network are operating companies of Expedia,

Inc. (Nasdaq: EXPE).


    TripAdvisor and the TripAdvisor logo are registered trademarks of

TripAdvisor LLC in the U.S. and/or other countries. Other logos or product

and company names mentioned herein may be the property of their respective

owners.


    (c)2009 TripAdvisor LLC. All rights reserved.


    *Source: comScore Media Metrix, July 2008


    **Source: World Trade Organization estimate, covered by China Hospitality 

News, November 2008


    SOURCE:  TripAdvisor


    CONTACT: Brooke Ferencsik

             North and South America

             +1-617-670-6575

             bferencsik@tripadvisor.com


             or Amelie Hurst

             Europe

             +44-0-20-3320-3244

             ahurst@tripadvisor.com


             both of TripAdvisor, Inc. 


             Logo: http://www.newscom.com/cgi-bin/prnh/20080902/TRIPADVISORLOGO

             (EXPE)




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