TripAdvisor Launches in China
NEWTON, Mass., Apr. 21 /PRNewswire-AsiaNet/ --
Daodao.com to Serve Chinese Travelers both Domestically and
Abroad; TripAdvisor Domains also Launched to Serve Portuguese-, Swedish- and
Dutch-speaking Travelers
TripAdvisor(R), the world's most popular and largest travel community,
today announced the official launch of its Chinese domain, www.daodao.com, to
provide a localized travel research site for Chinese travelers. Daodao.com,
which is derived from a Chinese expression meaning "to arrive," is operated
out of Beijing and is led by TripAdvisor General Manager, Hao Wu. The company
has already assembled a team of more than a dozen engineers, product managers
and sales and marketing staff in the Beijing office.
"China offers a tremendous opportunity, especially for an unbiased
user-generated content leader in travel," founder and CEO of TripAdvisor,
Steve Kaufer said. "We have a great localized approach and a smart and
energetic team to help us meet the needs of the burgeoning Chinese travel
market." The World Tourism Organization predicts that by 2015, China will
become the world's top travel destination. China is also expected to have the
largest domestic tourism market in the world.**
Daodao.com features candid traveler reviews and opinions for more than
68,000 cities, 400,000 hotels, and 90,000 attractions around the world, to
help Chinese travelers plan their trips. Features like hotel reviews, photo
and video sharing, and maps, enable travelers to easily participate in the
community and share their experiences with fellow travelers from around the
world. In addition, daodao.com highlights China-related information,
including content for 18,000 hotels in China, making it one of China's
largest online hotel information platforms and the largest pure travel review
site in China.
TripAdvisor also recently launched domains to serve Portuguese-, Swedish-
company's London office. TripAdvisor now operates sites for 14 countries and
content is available in 10 languages.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts more
than 32 million monthly visitors* across 14 popular travel brands:
up the largest travel community in the world, with more than 25 million
monthly visitors*, 10 million registered members and 23 million reviews and
opinions. Featuring real advice from real travelers, TripAdvisor-branded
sites cover more than one million destinations, hotels, restaurants and
Media Network provides travel suppliers with graphical advertising
opportunities and a cost-per-click marketing platform. Collectively, the
sites comprising the TripAdvisor Media Network have won hundreds of awards
and accolades from press and industry worldwide. TripAdvisor and the sites
comprising the TripAdvisor Media Network are operating companies of Expedia,
Inc. (Nasdaq: EXPE).
TripAdvisor and the TripAdvisor logo are registered trademarks of
TripAdvisor LLC in the U.S. and/or other countries. Other logos or product
and company names mentioned herein may be the property of their respective
owners.
(c)2009 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix, July 2008
**Source: World Trade Organization estimate, covered by China Hospitality
News, November 2008
SOURCE: TripAdvisor
CONTACT: Brooke Ferencsik
North and South America
+1-617-670-6575
bferencsik@tripadvisor.com
or Amelie Hurst
Europe
+44-0-20-3320-3244
ahurst@tripadvisor.com
both of TripAdvisor, Inc.
(EXPE)
NEWS 
