WithoutSurgery Gets Real About Cellulite
Friday, 5th June, 2009: WithoutSurgery.com.au, an online community for consumers interested in non–
invasive cosmetic procedures, launches today, with cellulite solution Lipomassage by Endermologie® the
first non-invasive treatment championed by the site. WithoutSurgery is lead by Suzie Clifton and Natice
Fairburn, both beauty industry veterans who have said, enough is enough, time for Australian women to
get real about beauty treatments and cellulite in particular.
Natice Fairburn, General Manager, WithoutSurgery said, “Our Lipomassage by Endermologie® campaign
is unlike any other beauty advertising on the market, let alone the typical anti cellulite advertising that
uses glamorous models and airbrushed images. We wanted to explode the myths around cellulite and
cellulite treatments and show real women, with real cellulite a real, honest solution to a problem almost
every Australian woman faces.”
WithoutSurgery.com.au is an online community where visitors can get a deeper understanding of the
ways they can transform their life without cosmetic surgery, and share their experiences and opinions
with non-invasive cosmetic procedures. Lipomassage by Endermologie® is a scientifically proven
treatment that manipulates the connective tissue through “mechanotransduction”, resulting in slimming,
cellulite reduction and anti-ageing.
“The media and society-at-large is constantly bombarding women with images of picture perfect bodies,
ageless faces and flawless appearances and they begin to believe that perfection is realistic and
achievable often airbrushed. At WithoutSurgery we support real, natural beauty, and want to reveal the
truth about cellulite treatments that work.” Natice continued.
WithoutSurgery is launching with a six week competition where three Australian women will be selected
as a Lipomassage Ambassador and win a “complete body transformation” prize package valued at almost
$15,000, including 12 months of Lipomassage treatments.
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For more information on Lipomassage by Endermologie®, the Lipomassage Ambassador Competition or
WithoutSurgery, please contact:
Melanie Vine | The Topia Project
email_ melanie@thetopiaproject.com
phone_02 8202 9000
About WithoutSurgery
WithoutSurgery® is an organisation that supports and champions non-invasive cosmetic surgery alternatives;
primarily Lipomassage by Endermologie®. Lipomassage by Endermologie® treatment is the only scientifically proven
non-invasive way to reduce cellulite. The treatment manipulates the connective tissue resulting in slimming, cellulite
reduction and anti-aging. The benefits go far beyond aesthetics to encompass your total physiological wellbeing. For
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