Ef Education First To Be Official Language Training Provider For 2014 World Cup

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18th November 2009, 01:56pm - Views: 952






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MEDIA RELEASE PR37088

EF Education First to be Official Language Training Provider for 2014 World Cup in Brazil


SAO PAULO, Nov. 18 /PRNewswire-Asia-AsiaNet/ --


EF's Englishtown, an innovative online learning technology, to train 80,000 Brazilians a year in the run up to

soccer competition


    Soccer is considered the world's most beautiful game. And EF Education First (EF), the world leader in

international education, will make sure that to the ears of soccer fans headed to Brazil for the 2014 World Cup,

English will be the world's most beautiful language.


    EF ( http://www.ef.com ) has been selected as the World Cup's Official Language Training Provider by Ola,

Turista!, a partnership between Brazil's Ministry of Tourism and Fundacao Roberto Marinho that is responsible

for preparing the country's host cities for the World Cup. Using EF's advanced online learning technology,

Englishtown, the South American country's waitresses and taxi drivers will learn how to welcome and guide

the million tourists projected to descend upon Brazil.


    "We are honored to be working with Brazil on this important project," says Peter Burman, President of EF

Corporate Language Training. "We will leverage our experience as the Official Language Training Supplier to

the Beijing Olympics to provide Brazil with the best training."


    A pilot started in August, and the massive project - up to 80,000 Brazilians will study under EF each year

until 2014 - will officially be launched in January 2010. The course includes 15 levels of online language

lessons, which include innovative videos, interactive multi-media games, pronunciation lab work that teaches

English and Spanish. EF's Englishtown courses can be accessed at any time so learning is a 24-hour-a-day

experience.


    "EF has presented us with a highly-structured tool, with a consistent methodology," says Roberto Marinho

Foundation's General Manager of Tele-education, Nelson Santonieri. "We will focus on the student so that

they complete the course successfully."


    The impact of EF's massive effort to educate such a broad swath of Brazil's hospitality workers will linger far

beyond the World Cup. Helping total beginners to introduce themselves in English, as well as instructing more

advanced speakers to describe historic attractions, will undoubtedly boost the tourism industry infrastructure.

"In Brazil, we don't have a so-called 'second language,'" says Rogerio Meireles of EF Sao Paulo. "This is the

beginning of creating a new structure to cater to tourists here."


    Media inquiries contact:


    Anna Esaki-Smith

    Tel:   +852-2111-2370 / +852-6343-7952

    Email: press@ef.com


    SOURCE:  EF Education First (EF)


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