Ef Education First Unveils New English Training System - Learn English Up To 50% Faster 2

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24th March 2010, 11:23am - Views: 1396





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MEDIA RELEASE PR38764


EF Education First Unveils New English Training System - Learn English Up To 50% Faster


LUCERNE, Switzerland, Mar. 24 /PRNewswire-Asia-AsiaNet/ --


     EF Education First, the world leader in international education, has launched the latest version of its

Efekta(TM) English learning system. The system, developed over the last three years, uses advanced speech

recognition, online English teachers, and sleek videos to speed learning by up to 50% over traditional


course at EF Englishtown (http://www.englishtown.com/).


    "People learn faster when they are engaged and can control their own pace. So, we designed a system that

makes learning English more personalized and flexible," says Dr. Enio Ohmaye, EF's Chief Technology Officer

and former scientist at Apple. "By combining expert English teaching with state-of-the-art technology, we can

ensure that people learn exactly what they need- no more and no less. This is a complete breakthrough in

learning English."


    EF's proprietary method is the result of over USD 55 million in investment and extensive testing conducted

by EF's research units in Shanghai, Zurich, and Cambridge University. Features include:


    -- Cutting-edge speech recognition technology

    -- 24-hour access to online English teachers

    -- 500 Hollywood-style videos and 1,500 hours of interactive lessons

    -- Mobile pod-English video and study applications

    -- The world's largest online English community

    -- The EFCELT (EF Cambridge English Level Test) -- an exclusive

       proficiency test developed by Cambridge ESOL


    Sign up for a free trial of this exciting new way to learn English at http://www.englishtown.com/ or find out

more about EF study abroad programs at http://www.ef.co.nz/


    About EF Education First:


    EF, the world leader in international education, was established in 1965 with the mission to break down the

barriers in language, culture, and geography. With 400 schools and over 15 million students, EF specializes in

language training, academic degrees, educational travel, and cultural exchange. Originally conceived in

collaboration with Apple, EF's Efekta(TM) System is the world's most advanced English learning method and

is used to power EF's language schools and online English courses at Englishtown.com. In addition to helping

1,200 corporations with English training, EF was the Official Language Training Supplier to the Beijing

Olympics and is helping Brazil prepare for the 2014 World Cup.


    EF Study Abroad: http://www.ef.co.nz/

    Englishtown: http://www.englishtown.com/


    Media inquiries:


     Anna Esaki-Smith

     Tel:   +852-2111-2370 / +852-6290-4075

     Email: anna.esaki-smith@ef.com


SOURCE: EF Education First


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