MEDIA RELEASE PR37495
McGraw-Hill Education Offers Comprehensive Career Training Program to Help India Develop Skilled
Workforce
NEW YORK, Dec. 9 /PRNewswire-AsiaNet/ --
Provides real-world training, placement assistance and
certification for fast-growing retail industry
McGraw-Hill Education today launched a professional development
certification program in India to provide the 21st Century skills and
knowledge necessary for a career in India's retail industry. By combining
real-world instruction, on-the-job training with leading retailers and job
placement assistance for every student, the Certificate Course in Retail
Sales and Service ensures participants are 'job ready' upon completion. The
100-hour program will be offered by Tata McGraw-Hill, a joint venture between
Tata, India's most admired business group, and McGraw-Hill Education, a
global leader in education publishing and services.
Unlike other courses of its kind, this program provides industry-specific, job-oriented content in a blended
learning environment that gives students
the knowledge, skills and attitude required to secure an entry-level retail
position, as well as hands-on training and placement assistance to excel in
the field. To ensure industry relevance and practical instruction, the course
was developed with the guidance of a panel of industry experts including
training and human resources managers, instructors teaching similar courses,
and successful retail executives who started their careers as entry-level
employees.
"McGraw-Hill Education aims to empower students worldwide with the skills
they need to compete in the global economy. By generating positive learning
outcomes through career and professional services training in emerging
economies, we are filling an important need," said Peter C. Davis, president
of McGraw-Hill Education. "Through this effort, we are giving students the
hands-on experience and training needed to succeed in India's burgeoning
retail market."
Combining educational content and digital tools with real-world knowledge
and experience, the course features illustrated role-plays to help
participants address and solve real-world situations. Simulations teach
concepts using instruction embedded video and videos from subject matter
experts and retail employees that give students a clear picture of what to
expect from a job in the retail industry in India. Assessment is a critical
component of the program, with scored tests for each lesson and a final end
of course exam through which participants are tested on 'application' of the
knowledge as he or she would be required to perform on the job.
The Certificate Course in Retail Sales and Service, which is initially
being offered through a pilot program in Noida, Hyderabad and Mumbai, also
provides each student with placement assistance, including an internship
during the course as well as post-course placement support with leading
retailers like Tata's Westside, Landmark, Titan as well as Pizza Hut, Reebok,
Adidas and others.
"As Tata McGraw-Hill expands its Educational Services offerings, we
strive to deliver world-class learning solutions to enable students to gain
the skills needed to enter and succeed in the job market, instructors to
teach effectively and employers to hire successfully," said Ajay Shukla,
managing director, Tata McGraw-Hill. "It is estimated that over 50 percent of
youth in the Indian labor force are currently underemployed because of a
skill deficit. Addressing this gap with the development of content and
end-to-end programs that produce workforce-ready students is essential in
emerging markets like India."
This program is part of McGraw-Hill Education's larger Educational
Services initiative, which was created to address the need for fully
customized offerings in emerging markets that go beyond content to complete
end-to-end education solutions. Tata McGraw-Hill plans to develop 12
additional professional course certification programs in India across several
growing industries - including financial services, hospitality and insurance
-
over the next two years. In addition to these programs in India,
McGraw-Hill will also focus on educational services in emerging markets
including China, Eastern Europe and the Middle East.
About McGraw-Hill Education:
McGraw-Hill Education is a premier provider of teaching and learning
solutions for 21st century post-secondary and education markets worldwide.
Through a comprehensive range of traditional and digital education content
and tools, McGraw-Hill Education empowers educators and prepares
professionals and students of all ages to connect, learn and succeed in the
global economy. McGraw-Hill Education, a division of The McGraw-Hill
Companies (NYSE: MHP), has offices in 33 countries and publishes in more than
65 languages. Additional information is available at
About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies is a leading global
information services provider meeting worldwide needs in the financial
services, education and business information markets through leading brands
including Standard & Poor's, McGraw-Hill Education, and J.D. Power and
Associates. The Corporation has more than 280 offices in 40 countries. Sales
in 2008 were $6.4 billion. Additional information is available at
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SOURCE: McGraw-Hill Education
CONTACT: Mary Skafidas
Vice President
Communications and Marketing
McGraw-Hill Education
+1-212-904-2078
+1-347-351-6407 (mobile)
mary_skafidas@mcgraw-hill.com
or
Girish Huria
Senior Partner
Genesis Burson-Marsteller
+91-98114-51517 (mobile)
girish.huria@bm.com
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