MEDIA RELEASE PR36916
SCAD Courses Registered With Hong Kong Education Bureau
HONG KONG, Nov. 4 /PRNewswire-Asia-AsiaNet/ --
University Now Accepting Applications for Admission for SCAD Hong Kong
SCAD, the most comprehensive art and design university in the world, announces that 14 non-local courses
of study have been registered by the Hong Kong Education Bureau. SCAD, the only university in Hong Kong
to focus exclusively on art and design, will begin classes in Fall 2010. Applications for admission are now
SCAD Hong Kong courses of study will be offered in advertising, animation, graphic design, illustration,
interactive design and game development, motion media design, photography, and visual effects, pending
U.S. approval by the Commission on Colleges of the Southern Association of Colleges and Schools.
"We are honored that the Hong Kong Education Bureau has recognized the quality of SCAD and the value
our academic courses bring to Hong Kong," said SCAD President Paula Wallace. "We are now accepting
applications to study at SCAD Hong Kong and look forward to welcoming students in Fall 2010. In Hong Kong,
SCAD students and professors partner with cultural and business organizations and SCAD graduates pursue
professional careers, helping build the new creative economy of Hong Kong."
SCAD Hong Kong, located in the former North Kowloon Magistracy Building, 292 Tai Po Road in Sham
Shui Po, becomes the fourth site for SCAD, a private, nonprofit university that has established facilities in
Savannah and Atlanta, Ga., USA, and in Lacoste, France.
Academic Courses Offered in Hong Kong
SCAD will offer non-local baccalaureate and master's degrees in Hong Kong. As is customary in U.S.
universities, SCAD Hong Kong baccalaureate degrees offer four years of instruction, including a core
curriculum in fine art foundation studies and general education before progressing into the major courses.
Master's degrees require advanced knowledge and specialized study that may include field or teaching
internships and thesis projects, papers or exhibitions.
SCAD Hong Kong courses include the following:
Advertising: Bachelor of Fine Arts
At SCAD, undergraduate advertising coursework parallels professional practice and often involves real
clients. Collaboration with students in illustration, photography, graphic design and other SCAD courses
creates a model of interaction ideal in the advertising profession. Courses in creative copywriting, strategic
planning, business and integrated brand marketing round out a curriculum that produces graduates with
superior capabilities and potential. Students learn the most current and progressive advertising principles and
practices, and graduate with a portfolio that is leading edge.
Animation: Bachelor of Fine Arts
The use of traditional art media in digital contexts is central to the SCAD animation program. Drawing and
observational skills are emphasized throughout the curriculum. Students master the use of the same tools
used throughout the industry, and the SCAD animation program has been ranked among the top four in North
America by 3D World magazine.
Graphic Design: Bachelor of Fine Arts, Master of Arts, Master of Fine Arts
At the core of graphic design at SCAD is conceptual thinking. Students are encouraged to view differently,
shift focus, look from multiple perspectives, and to understand how perception influences meaning. At SCAD,
graphic design is about more than problem solving, as students explore the creative challenge of determining
what the problems are, and what opportunities exist to explore new solutions. At both the undergraduate and
graduate levels, coursework parallels professional practice. Print and digital portfolios display professionally
competitive design projects and demonstrate knowledgeable use of both print and time-based communication
media. Student projects may include promotional campaigns, logos and visual identities,
multimedia/interactive projects and presentations, packaging, posters, publications, information design
solutions, Internet pages, brand design, social media exchanges and more. Students also learn appropriate
production techniques and methodologies.
Illustration: Bachelor of Fine Arts
SCAD illustration students experiment with a variety of traditional and contemporary media and techniques
and are encouraged to develop their own personal styles. The practical side of the illustration business is
emphasized, including portfolio presentation, marketing and invoicing.
Interactive Design and Game Development: Bachelor of Fine Arts, Master of Arts, Master of Fine Arts
SCAD interactive design and game development students gain a strong visual aesthetic by learning critical
interactive design, technical and analytical skills, and mastery of industry-
standard tools. They use the same high-end hardware and software used throughout the profession.
Motion Media Design: Bachelor of Fine Arts
In the SCAD motion media design program, undergraduate students create network design packages, main
titles, commercials and professional portfolios. Students gain knowledge and experience using the same 2-D,
3-D and compositing tools used throughout the profession.
Photography: Bachelor of Fine Arts, Master of Arts, Master of Fine Arts
In the SCAD photography program, students explore camera vision; equipment and technique;
photographic applications of digital technology; black-and-white, color and alternative processes; and studio
and location lighting techniques. Courses in portfolio development and business practices help prepare
students for careers in a wide range of commercial, fine art or documentary applications.
Visual Effects: Bachelor of Fine Arts
SCAD students learn the art and craft of visual effects through the integration of technology and art. SCAD
provides a unique combination of computer programming and technical instruction built upon a traditional fine
arts foundation. Students work individually and collaboratively within a framework of cooperative activity that
reflects the real-world experience of film and digital entertainment production. SCAD production facilities offer
students access to high-end, industry-standard digital tools.
Career Preparation for Students
SCAD Hong Kong will provide an innovative curriculum; a faculty of accomplished professors with
impressive academic credentials and significant professional experience; state-of-the-art technology and
learning resources; and a variety of services to help students pursue careers after completion.
The faculty and staff at SCAD Hong Kong will work with students to provide guidance in areas such as
resume writing, portfolio preparation, interviewing skills, salary negotiation, and job-search strategies to give
students added insight and confidence in entering the workplace.
"SCAD graduates are in demand; the university annually hosts recruiters from renowned digital media
companies, including MTV, Pixar, LucasArts, Apple, Rhythm & Hues Studios, Disney, Dreamworks, Electronic
Arts, Digital Domain, JibJab, Cartoon Network, CNN, The Weather Channel, TBS and more," said Tom
Fischer, SCAD chief academic officer. "Even in these difficult economic times, more than eight out of 10 SCAD
graduates in 2008 who responded to a survey reported that they were working in their desired field or were
admitted to graduate school within six months of graduation."
"We find that SCAD grads are among the most 'production-ready' entry-level candidates we meet," noted
Laurence Plotkin, who has served as director of human resources and recruitment for Digital Domain. "I
believe that SCAD's access to cutting-edge technology and software, combined with talented and supportive
faculty, is the winning combination. Quite simply, SCAD prepares its students well to join teams composed of
some of the most experienced visual effects artists in the world."
SCAD Has Strong Connections in Asia
SCAD Hong Kong will provide a base from which to expand and strengthen the university's relationships in
Asia that have developed over the past 30 years. SCAD has more than 200 alumni currently living and
working in Asia and the enrollment of Asian students at SCAD continues to increase. Currently, more than 500
Asian students are enrolled at SCAD in Atlanta and Savannah. SCAD international students comprise more
than 10 percent of the total SCAD student population. The top four countries of residence for all SCAD
international students are located in Asia: South Korea, China, Taiwan and India.
For the past two years, SCAD has collaborated with VTech, a Hong Kong-based, world leader in cordless
phones and electronic learning products. Because of the quality of student work on these collaborative
projects, VTech has selected SCAD students for internships and full-time careers. With the opening of SCAD
Hong Kong, new partnerships will be developed as well.
In the Hong Kong community, SCAD plans to continue to present memorable exhibitions and other cultural
programming to benefit both students and the public. Two recent SCAD exhibitions featured work by Chinese
artists at the LFK Gallery in Hong Kong and the work of distinguished photographer and SCAD Chief
Academic Officer Tom Fischer and select SCAD students at the Jockey Club Creative Arts Centre in Shek Kip
Mei. Titled "Silver & Ink," this exhibition spawned a workshop for local photography enthusiasts led by Fischer
and noted local photographer Ducky Tse.
Admission Inquiries and Information
SCAD admission inquiries should be directed to admission@scad.edu. Scholarships and financial aid may
be offered to qualified admitted students based on academic and/or artistic merit and financial need. Additional
SCAD: The University for Creative Careers
The Savannah College of Art and Design is the most comprehensive art and design university in the world,
offering more degree programs and specializations than any other art and design university. SCAD is a
private, nonprofit, accredited institution conferring bachelor's and master's degrees in distinctive locations and
online to prepare talented students for professional careers. SCAD offers students a choice of degree
programs in 46 majors and more than 50 minors at locations in Savannah and Atlanta, Georgia; in Lacoste,
France; online through SCAD eLearning; and in Hong Kong beginning Fall 2010.
SCAD offers an exceptional education and unparalleled career preparation. The diverse student body of
more than 9,900 comes from all 50 United States and nearly 100 countries worldwide. Each student is
nurtured and motivated by a faculty of more than 650 professors with extraordinary academic credentials and
valuable professional experience. These faculty emphasize learning through individual attention in an inspiring
university environment. SCAD provides an innovative curriculum enhanced by advanced, professional-level
technology, equipment and learning resources. SCAD has garnered acclaim from respected organizations and
publications, including BusinessWeek, American Institute of Architects, DesignIntelligence, U.S. News & World
Report and Los Angeles Times.
PRESS CONTACT:
Molly Mulloy
Edelman Hong Kong
Tel: +852-2837-4735
Email: molly.mulloy@edelman.com
Tom Ho
Edelman Hong Kong
Tel: +852-2837-4726
Email: tom.ho@edelman.com
Sunny Nelson
SCAD
Tel: +1-912-525-5225
Email: snelson@scad.edu
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