MEDIA RELEASE PR36766
World's Top 50 Most Attractive Employers: Google Followed by Microsoft
STOCKHOLM, Oct. 27 / PRNewswire-AsiaNet/ --
Universum, the employer branding company, presents the world's
Top 50 most attractive employers. From the world's leading economies, nearly
120,000 students at top academic institutions chose ideal companies to work
for. Google is the world's most attractive employer, followed closely by its
rival, Microsoft.
This is the first global index of employer attractiveness and
highlights the world's most powerful employer brands, those companies that
excel in talent attraction and retention. The global rankings are based on
the employer preferences of students from US, Japan, China, Germany, France,
UK, Italy, Russia, Spain, Canada and India.
Employer branding is important. Michal Kalinowski, Universum's
CEO explains, "Despite the short-term easingof competition for talent caused
by the recession, employers are faced with a shrinking global workforce, a
lack of skilled workers and an increasingly demanding young generation. To
secure talent under these conditions, they must develop true and
differentiating employer brands - the Top 50 companies successfully manage to
do just that."
Top 10 Business
1) Google, 2) PricewaterhouseCoopers, 3) Microsoft, 4) Goldman
Sachs, 5) Ernst & Young, 6) Procter & Gamble, 7) J.P. Morgan, 8) KPMG, 9)
McKinsey & Company 10) Deloitte
Top 10 Engineering
1) Google, 2) Microsoft, 3) IBM, 4) BMW, 5) Intel, 6) General
Electric, 7) Sony, 8) Siemens, 9) Shell 10) Procter & Gamble
Due to the globalisation of the talent market, multinational
companies are generally recognised as being attractive employers. Lovisa
Ohnell, Universum's research director comments, "These multinational brands
are globally well-known and provide students with an excellent reference for
their future career. They offer relocation opportunities, training and
development, interaction with clients and colleagues in various countries,
and due to size and economic stability, they're also seen as the best choice
for secure employment."
Universum conducts student surveys on an annual basis in 28
markets. Students are asked to choose employers they would most like to work
for, i.e. Ideal Employers. National rankings are produced that enable
companies to understand and track their employer brand position in the
market. Unprecedented, the global rankings enable multinational companies to
understand the strength of their employer brand on a global level.
SOURCE: Universum
Translations:
Chinese - Simplified (http://asianetnews.net/Download.asp?ID=138701)
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