It's A Bird, It's A Plane, It's A....loan?

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9th December 2009, 09:00am - Views: 631





People Feature Charles Leski Auctions Pty Ltd 1 image

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CHARLES LESKI AUCTIONS PTY. LTD.

13 Cato Street,  Hawthorn East 3123,  Victoria,  Australia

Telephone: 61-3-9864-9999

Facsimile:

61-3-9822-2788


Email:  contact@leski.com.au 




A.B.N.13 081 928 921

Media Release


                        



 



     December 9,

2009


IT’S A BIRD, IT’S A PLANE, IT’S A…..LOAN?


Australia was at war but with little way of knowing what was happening in Europe and the Middle East, the

fate of its soldiers was largely unknown.  Its

citizens also had no way of knowing whether the Australian

mainland was at risk of enemy attack.


It explains why a leaflet dropped over Melbourne began with the words ‘This is not an air raid.’


The leaflet promoting a government-sponsored Liberty Loan dates from October 1917.  It was an early

example of blanket advertising with a ‘call to action’ that reminds its citizens that “Money is a good soldier”.


Aircraft flying over Melbourne would have been a rare sight.  It’s likely that the intrepid aviator would have

been in a Sopwith, a Bristol Scout or some other strange ‘bird’ with the potential to fascinate and frighten the

citizens below.


“This ‘drop’ occurred well before the marketing phenomenon we call letterbox distribution, but it was

probably its forerunner,” says Charles Leski.  “Like all effective advertising, it grabbed your attention before

it delivered its message.”


Lot 1256 will be offered for sale by Leski Auctions in Melbourne on Thursday, December 17th at 5.00pm.  

It

has

a pre-sale estimate of $500

-

$750.


(NB:  Image available

at


xt=jpg&width=550&height=550


About Leski Auctions

Leski Auctions was established in 1973 and is one of Australia’s leading auctioneers of Sporting Memorabilia,

Australiana, Collectibles and World Philately. 


Leski Auctions is a recognised leader in the area of early photography, art, wine, cameras, books, autographs,

entertainment memorabilia, medals, coins, stamps, aerophilately, cigarette and trade cards, maps, railway

memorabilia, advertising artwork and posters, and the Olympics, football and cricket..


It was the first auction house in Australia to introduce an on-line, real-time bidding system ‘Live Bid Online’™,

which allows participation from anywhere in the world.  It currently runs 22 auctions per year.

 

Leski Auctions has previously sold many significant collections, including those of Shirley Strickland, Ron Clarke,

Sir Reginald Ansett and former RSL President, Bruce Ruxton.  It has sold more ‘baggy green’ caps than any other

auction house in the world, and is one of the largest auctioneers of cricket memorabilia by value and volume. 

Leski Auctions recently sold the newly-discovered Phar Lap horse tonic recipe book.  It recently achieved a world

record price for a Bradman bat.


Managing Director Charles Leski is a registered valuer for the Cultural Gifts Program through the Department of

Environment, Water, Heritage and the Arts.  He is also the valuer of the displayed items at the National Sports

Museum at the MCG, Melbourne.


The company is located at 13 Cato Street, Hawthorn East 3123 Australia.  Telephone +61-3-864 9999 and



Issued by:

Charles Leski, Leski Auctions  


Michael Krape, Michael Krape Consulting  



Tel: 61-3-9864 9999



Tel:  0403 135 880

People Feature Charles Leski Auctions Pty Ltd 3 image

People Feature Charles Leski Auctions Pty Ltd 4 image



CHARLES LESKI AUCTIONS PTY. LTD.

13 Cato Street,  Hawthorn East 3123,  Victoria,  Australia

Telephone: 61-3-9864-9999

Facsimile:

61-3-9822-2788

Website:  www.leski.com.au

Email:  contact@leski.com.au 




A.B.N.13 081 928 921



charles@leski.com.au



michaelkrape@krape.com.au






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