Stop The Traffik Welcomes Cadbury's Australia Fairtrade Move

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26th August 2009, 11:31am - Views: 1024

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Media Release



26 August 2009

The STOP THE TRAFFIK Australia Coalition has welcomed the announcement by Cadbury

and the Fairtrade Association today that Cadbury’s Dairy Milk Chocolate

will go Fairtrade

certified in Australia within a year.

“This is great news for impoverished cocoa farmers in West Africa and will help greatly in the

efforts to end child slavery on cocoa plantations”, said Dr Mark Zirnsak, a spokesperson for

the STOP THE TRAFFIK Coalition. “It is also great news for Australian chocolate consumers,

expanding their choice of chocolate that has been certified to be free of child slave labour

and labour that has been trafficked onto the cocoa plantations.”

On 4 March 2009, Cadbury and the Fairtrade Foundation announced that as of the middle of

the year the Cadbury Diary Milk line in the UK and Ireland would become Fairtrade certified,

which has already started to happen.

Today’s announcement extends that commitment to


It is estimated that there are tens of thousands of children trapped in slave-like labour

conditions on cocoa plantations and farms in Ghana. In 2001 the chocolate industry

promised to eliminate the use of exploited child labour on cocoa farms

in West Africa by

2005, but have failed to deliver on the promise. 

By Cadbury’s own assessment 75% of the world’s production of cocoa comes from West

Africa – Ghana, Nigeria, Côte d’Ivoire and Cameroon.

Cadbury was the first mainstream chocolate company to announce that it will use Fairtrade

certified cocoa for a main-line product line. Fairtrade certification ensures that the farmers

growing the cocoa get a decent price for their produce.  Fairtrade standards explicitly prohibit

the use of forced or slave labour and monitor against these standards. Mars has promised to

use only Rainforest Alliance certified cocoa in all their chocolate products by 2020.

“Cadbury should announce a timeline by which all their chocolate products will only use

cocoa that is certified to be free of child slave labour”, said Captain Danielle Strickland of

STOP THE TRAFFIK Australia. “Hopefully their decision will put more pressure on

companies like Nestlé and Lindt to follow suit.”

Nestlé is being prosecuted in the US courts in a civil case for the use of exploited child labour

in the cocoa it uses in its chocolate products. 

Media Contacts

Mark Zirnsak, 0409 166 915

Danielle Strickland, 0439 205 236

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STOP THE TRAFFIK Australia is part of the global STOP THE TRAFFIK movement that was

formed in the UK around the 200th anniversary of the abolition of the slave trade in the British


STOP THE TRAFFIK advocates for action to:

Prevent the Sale of People, 

Prosecute the Traffickers, and 

Protect the Victims.


In Australia the organisations that are members of STOP THE TRAFFIK currently are:

The Salvation Army; 

Justice and International Mission Unit, Synod of Victoria and Tasmania, Uniting Church in


Good Shepherd Social Justice Network; 

Anti-Slavery Society; 

Australian Catholic Religious Against Trafficking of Humans (ACRATH); 

Oaktree Foundation;  

Project Respect; 

Baptist World Aid Australia; 

UN Association of Australia;

Caritas Australia; and

National Council of Jewish Women Australia (Vic)

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