MEDIA RELEASE
23rd December, 2009
FOR IMMEDIATE RELEASE
AUSTRALIAN WOMEN WANT CHRISTMAS LUNCH WITH WOLVERINE
Over 35% of women would prefer to have Christmas lunch with Hugh Jackman and his wife Deborra-Lee
Furness, ahead of 10 other high profile celebrities, sports stars and politicians.
The poll of 506 women by The Heat Group, leading marketer to Australian women, found this home grown
celebrity couple clearly ahead in the popularity stakes from their closest competitors Barack and Michelle
Obama at 28%. Hollywood superstars Brad Pitt and Angelina Jolie came in next with 14%.
Despite the recent media hype surrounding Tiger Woods, fans that flocked to see him win the JBWere Masters
at Kingston Heath in Melbourne last November seem to have abandoned the golfing legend. Only 2% of
respondents would like to have lunch with him and wife Elin Nordegren, and just 1% with Tiger and one of his
mistresses.
Australian politicians also aren’t sparking the interest of the nation’s women with 7% choosing to have a
Christmas meal with Kevin Rudd and Julia Gillard, and only 2% with Liberal opposition leader Tony Abbott.
Ironically, underworld figure Mick Gatto gained 5% of the votes, higher than Australian sport glamour couple
Michael Clarke and Lara Bingle at 3%.
Russian President Vladimir Putin’s support was also minimal with only 1% of the votes.
“It seems Australian women continue to relate to a genuine home grown couple with a friendly and
approachable nature,” says Heat Managing Director, Gillian Franklin. “The actors rated well across all
demographics proving their universal appeal and likeability across all ages.”
For further information please contact:
Elisa Tubecki
PR Manager
The Heat Group
T – (03) 8545 7191
M – 0437 457 611
E – elisat@heatgroup.com.au
NEWS 
