MEDIA RELEASE PR36041
2010 Green Car of the Year Will Be Announced at the Los Angeles Auto Show
LOS ANGELES, Sept. 10 /PRNewswire-AsiaNet/ --
Green Car Journal Award for Automotive Environmental
Achievement Announced December 3
The winner of the 2010 Green Car of the Year(R) (GCOY) award will be
announced Dec. 3, 2009 during the Los Angeles Auto Show's Press Days. Green
Car Journal, the leading automotive environmental magazine, initiated this
annual award in 2005 and each year it has continued to grow in significance
as consumer demand for more fuel efficient and environmentally positive
vehicles has increased exponentially.
"The LA Auto Show is an ideal venue for making this important
announcement," said Ron Cogan, editor and publisher of the Green Car Journal
historically led the nation in automotive trends and environmental
innovation, with the greater Los Angeles region often at the heart of this
activity. It seems natural that the most environmentally important vehicle of
the year should be honored here."
The Green Car of the Year award program is designed to recognize
environmental achievement in the automotive industry. After carefully
considering dozens of new vehicle models and analyzing their important
environmental accomplishments, five automobile nominees will be identified in
advance of the press conference.
Last year, the Volkswagen Jetta TDI clean diesel was named Green Car
Journal's 2009 Green Car of the Year, with jurors noting that it
significantly raised the bar in environmental performance with its EPA
estimated 41 mpg highway fuel economy, reduced greenhouse gas emissions and
extremely low tailpipe emissions.
Previous years' winners include the Chevrolet Tahoe Hybrid, Toyota Camry
Hybrid and the inaugural 2006 Green Car of the Year distinction was awarded
to the Mercury Mariner Hybrid.
GCOY Selection Process
Green Car Journal staff selects five finalists based upon research and
the driving experience. All current models running on conventional and
alternative fuels are eligible for consideration of the award. 'Newness' is a
factor, as well as a vehicle's market significance. Finalist vehicles must be
readily available to consumers during the award year. Concept, prototype and
fleet-only vehicles are not considered.
"Narrowing down the field has become increasingly challenging since so
many environmental advancements have been made in recent years," said Cogan.
"That's a very positive sign, signaling that auto manufacturers truly
understand the changing dynamics that have found greater fuel efficiency,
lower emissions and improved environmental impact increasingly important at
new car showrooms."
The winning vehicle is chosen by a select jury of highly knowledgeable
experts drawn from relevant fields such as transportation technology,
automotive design and environmental protection among others. Notable past
jurors have included leaders of the nation's most recognized environmental
groups, such as the Sierra Club, Ocean Futures Society and Natural Resources
Defense Council as well as automotive icons such as Carroll Shelby and TV
personality Jay Leno.
About Green Car of the Year(R)
The GCOY award is an important part of Green Car Journal's mission to
showcase environmental progress in the auto industry. Since 1992, Green Car
Journal has focused on the intersection of automobiles, energy and
environment, first with an industry newsletter and then with an award-winning
auto enthusiast magazine. Today, the magazine is considered the premier
source of information on high fuel efficiency, low emission, advanced
technology and alternative fuel vehicles. Green Car of the Year(R) is a
registered trademark of Green Car Journal and RJ Cogan Specialty Publications
Group, Inc.
About the Los Angeles Auto Show
For the fourth year in a row, the Los Angeles Auto Show will be held in
the fall. The show opens for media only Dec. 2 and 3, with public days
running from Dec. 4-13. Media registration
SOURCE 2009 Los Angeles Auto Show
CONTACT: Jessica Schmidt of The Rogers Group, +1-310-552-4177,
LAautoshow@rogerspr.com, for the 2009 Los Angeles Auto Show
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