MEDIA RELEASE PR37207
Eurail Pass Expands Into Chinese Market
BEIJING, Nov. 23 /PRNewswire-AsiaNet/ --
- New Campaign Launched in the Asian Market
The Eurail Group G.I.E. is swiftly expanding by inviting the Chinese market to discover the European continent by train.
Every year the number of Asians travelling through Europe with a Eurail Pass continues to grow and the number of
Chinese travellers increased by a staggering 25% in 2008. Eurail launches a new marketing campaign starting with two
Travel Trade seminars in Beijing and Shanghai on 23rd and 24th November, 2009.
According to Zhu Shanzhong, from the China National Tourism Administration "China remains Asia's largest source of
outbound tourism and exceeds the average world level," Eurail supports this trend by further
endorsing the Eurail Pass sales in China. For this purpose, representatives and journalists from the Chinese Travel Trade
industry will participate in the Eurail marketing seminars in Beijing and Shanghai to further educate and inform the Chinese
market about the advantages of travelling through Europe by train.
During 2009, Eurail Group celebrated its 50th Anniversary and in the five decades since 1959 (when only one type of
pass was available), Eurail has become the market leader in European rail passes. From humble beginnings when little
more than 5,000 passes were sold to overseas travellers in their first year, the idea of a pre-paid pass allowing unlimited
mileage across the European continent has become a huge success story. In fact, a staggering 430,000 international
Eurail Pass holders trekked across Europe in 2008.
Ever growing concerns about climate issues coupled with recent major European rail investments means that travelling
the continent by rail is a cleaner, less expensive and more enjoyable choice. With 160,000 miles of track in today's
European railway system covered by Eurail Passes, many major towns and villages are connected and offer excellent
international connections.
The jointly promoted student offer with ISIC (the International Student Identity Card Association), makes travelling with a
Eurail Pass even more appealing to the youth. Nevertheless, the Eurail Group offers a broad product range to attract all
age groups by accommodating most budgets and, the brand name continues to be universally appealing with pass sales
transcending across the globe.
Eurail Group will further continue to boost the development and expansion of Eurail Pass sales in the Chinese market
during 2010 via the strong distribution network. "China is one of the most important new markets for Eurail and shows
huge potential," Ana Dias e Seixas, Eurail Group's Marketing Director, says. "We would like to embrace this opportunity to
highlight the many advantages of the Eurail products to more Chinese customers. In the coming year, we will concentrate
on offering additional customer benefits to
make the product range more attractive."
SOURCE: Eurail Group G.I.E.
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