Harnessing The 'c' Factor In Automotive Design Is The Real Challenge

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2nd March 2009, 01:17pm - Views: 591





People Transport Interior Motives China Conference 1 image






Harnessing the 'C' Factor in Automotive Design is the Real Challenge


LONDON and SHANGHAI, March 2 /PRNewswire-AsiaNet/ --


    China is looking for effective and powerful design innovation to help

cope with the huge challenge of becoming the biggest vehicle maker in the

world within the next few years.


    The designs from both foreign and domestic OEMs alike must develop a more

distinctive character suited to the market. On the one hand, domestic Chinese

brands need distinct design identities in order to differentiate themselves

from local and global rivals. And on the other, they should reflect the

elusive 'C Factor', harnessing elements of Chinese culture to create a

distinctive Chinese design philosophy and aesthetic


    Developing these themes is one of the purposes of this year's major

automotive design conference in China, to be held during the Auto Shanghai

motor show in April.


    The Interior Motives China conference, hosted by Interior Motives

magazine and its parent Car Design News, has speakers including design chiefs

from OEMs such as Harmut Sinkwitz, head of interior design at Mercedes-Benz,

Chery design director Li Chuan Qun, and VW China design boss Simon Loasby,

together with leading influencers like former head of global design for

Toyota Hideichi Misono, and Li-Chih Fu, former design director of Nanjing

Auto.


    Conference Director Abel Sampson commented: "The explosion in

contemporary architecture, fashion and product design in cities like Shanghai

has made Chinese consumers much more design literate. The challenge for

carmakers is catering for this awareness by creating more contemporary and

harmonious designs for the Chinese market.


    'Our conference in Shanghai in 2007 identified some of these issues, and

by bringing together domestic design talent and decision-makers from China

with expertise from countries with more developed design capabilities, we

expect to generate real solutions in 2009."


    Also working on these solutions will be speakers like Ed Wong, director

of transportation design at the Central Academy of Fine Arts in Beijing, and

Lowie Vermeersch and Jason Castriota, respectively design directors of major

independent studios Pininfarina and Stile Bertone.


    The Interior Motives China Conference will be held from 21-22 April 2009

at the Intercontinental Pudong Hotel, Shanghai. Delegates will also be

People Transport Interior Motives China Conference 2 image

invited to attend the Designers Night on the evening of 20th April.


    Notes for Editors:


    Details of Interior Motives China conference at



    Interior Motives magazine http://www.interiormotivesmagazine.com is the

leading print publication covering the design of automotive interiors. It

circulates globally to senior professional designers within OEMs, independent

design studios, selected Tier 1 suppliers and providers of services like

modelling and studio technology.


    Car Design News http://www.cardesignnews.com is the most powerful online

resource used by professional and student designers. Its content includes:

design reviews and design development features of the latest cars; exclusive

interviews with global design chiefs; daily reporting on new concept and

production vehicles from a design perspective; breaking news from the

automotive design community; extensive photo galleries from each major auto

show over the past eight years; and large-format, hi-res images to download.


    Interior Motives and Car Design News are published by Ultima Media Ltd, a

provider of information and media in print, online and at events to the

global business-to-business automotive sector. http://www.ultimamedia.com


    Contacts:


    Abel Sampson, Publisher: abel.sampson@ultimamedia.com 

tel: +44(0)208-987-0963


    Euan Sey, Editor: euan.sey@ultimamedia.com


    SOURCE: Interior Motives China Conference


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