Los Angeles Auto Show Names Mazda Kann As The Design Challenge Winner

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21st November 2008, 01:14pm - Views: 484

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Los Angeles Auto Show Names Mazda Kann as the Design Challenge Winner

LOS ANGELES, /PRNewswire-AsiaNet/ --

      Winner Announced During Fifth Annual Design Los Angeles Conference 


    Today, the design entry from Mazda R&D of North America was chosen as the winner of the Los

Angeles Auto Show's 2008 Design Challenge. This year's theme, Motor Sports 2025, asked nine of

Southern California's automotive design studios to form their vision of the future by depicting a motor sports

vehicle that predicts how auto racing will change by the year 2025.


    The Mazda Kann was chosen for how well it integrated a high level of innovation and technology into the

design, as well as its truly unique styling. The Mazda Kann is an electric race car that has a patented

electronic tire system to reach 250 mph with no harmful emissions. The vehicles are piloted by individual

drivers but teams are made up of thirty cars, all on the track together. 

    Design studios, including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and

Volkswagen, entered two-dimensional renderings and concept descriptions that incorporated innovative

concepts and approaches to explore the world of motor sports seventeen years in the future.  

    Entries were judged by multi-discipline design professionals who selected the winner based on its

originality of creative concept and integration of factors that helped to dramatically improve speed, power,

performance and safety. In the past, participating studios have received impressive amounts of worldwide

exposure among peers and media. 

    "The scope of the entries this year was very impressive and in the end it came down to which team had

the most innovative and artistic design that could go beyond the expectations and challenges of racing

today," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

"Mazda's designers created an optimistic vision of 2025 and ultimately brought unique styling back to motor


    The purpose of the Design Challenge is to pit the auto manufacturers' Los Angeles-based design studios

against one another. Designers enjoy participating in the challenge because it is a strong venue to

showcase their talents and further explore new ideas in automotive design.  More information, including

images, is available at 


SOURCE: Los Angeles Auto Show 

    CONTACT:  Jessica Schmidt of The Rogers Group, 


              LAautoshow@rogerspr.com; or 

              Antonia Stahl, M.A. of Kommunikationsberatung,  

              +49 30 39 74 91 32,

              media@LAautoshow.de; or 

              Douglas Foote of Fleishman-Hillard Japan, 



              all for Los Angeles Auto Show

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