MEDIA RELEASE PR35299
Eurail Group Celebrates 50th Anniversary of "Golden Ticket"
UTRECHT, July 7 /PRNewswire-AsiaNet/ --
Hailed as a "golden ticket" by travelers across the globe, the Eurail
Pass has been enabling safe and reliable train travel to Europe for half a
century. To celebrate this milestone, a golden jubilee was held in the
beautiful city of Budapest during the Eurail Group's Annual Conference. The
stylish Le Meridien hotel provided the perfect backdrop to the grand gala,
which included a stunning special performance by the Black Light Theatre
Company and addresses by a range of guest speakers commemorating the landmark
occasion.
"The spirit of Eurail is still very much alive today; it is simply the
only unique rail pass for both young and old looking for a cost-efficient,
reliable and safe way to travel around Europe," enthused Eurail Group
Chairman Wolfgang Zoller, to set the tone for the festivities.
Designed to attract customers from all walks of life (students,
backpackers, families, business travelers and seniors), Eurail beckons to
anyone with a spirit of adventure. "When I arrived in Amsterdam, I felt like
a movie star. Matching luggage, Europe at my feet and a ticket to ride...It's
a magic ticket, the golden ticket, the doorway to the places that the soul
dreams of," exclaimed journalist Jenny Block, one of the night's many notable
speakers.
The future of European rail travel and rail passes was also addressed.
Rohit Talwar, a leading global futurist and consultant, was invited to
discuss this topic and his message was a simple one; that in order to ensure
the lasting appeal of the Eurail Pass, it will be imperative to continue to
adapt to key customer needs. Zoller acknowledged that "The increased need for
reservations on more and more European trains and the limited access to
quality and high speed trains, for yield management reasons, definitely
endanger the future development of the product." He went on to stress the
importance of strengthening partnerships with shareholders and participating
railways to keep pace with changing trends. These challenges continue to be
addressed as the Eurail Group moves forward to guarantee the longevity of the
Eurail Pass.
Rail travel remains one of the most convenient, affordable and
sustainable ways to see Europe, often taking passengers door to door more
quickly and with less hassle than flying. By eliminating the need to trek to
out of town airports and stand in long lines hours before departure,
travelers save money and are free to take in the spectacular sights, sounds,
and tastes of Europe at their own pace.
Eurail Passes are available from the following authorized sales channels:
For more information:
Eurail Group corporate website, press room and press contacts:
SOURCE: Eurail Group G.I.E.
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