MEDIA RELEASE
Monday 08 December, 2008
GOLD COAST HOLIDAYS FIT THE BILL FOR SOUTH EAST QUEENSLAND
With the peak Christmas-New Year season fast approaching Gold Coast tourism operators are
initiating a strategic domestic marketing campaign, which encourages South East Queensland
families and individuals to choose locally for their next holiday.
Gold Coast Tourism CEO Martin Winter says the instigation of this innovative campaign is largely
designed to showcase the unique diversity of experiences offered throughout the region.
The timely activation of the Gold Coast’s ‘108 things to see and do’ publication is a significant
move, showing the Very exciting, Very natural, Very tasty, Very active and Very indulgent options
available to all during a Gold Coast getaway.
“Local tourism operators continue to ensure the fun factor for Gold Coast holiday makers and
remain vigilant in showing how much the region has evolved as the perfect, broad-based holiday
destination in Queensland,” said Mr Winter..
“A cornerstone of this campaign has been to showcase the many and varied activities and
experiences available on the Gold Coast.
“The Gold Coast is a fun and diverse city, offering countless action packed days and fun filled
nights.
“In these tough economic times affordability is a pivotal consideration in holiday choice. Gold
Coast tourism operators will continue to ensure they provide value for money for all visitors.
“This campaign consists of a direct mailbox drop of 120 000 copies of the ‘108 things to see and
do’ publication and supported by intense radio and print media promotions within the Brisbane
and Gold Coast drive markets.
“For the holiday maker a downloadable version of Gold Coast’s 108 things to see and do
publication can be accessed at Verygoldcoast.com.”
The ‘108 things to see and do’ campaign seeks to reinvigorate traditionalist thinking of the Gold
Coast as the most accessible, attractive and affordable coastal region for South East
Queensland residents.
This activity has been complemented by the production and distribution of 350 000, 2009
VeryGoldCoast calendars which are packed with member offers and value-adds.
It’s hoped with this more personable approach and the offer of appealing incentives there’ll be
more willing day trippers and families wanting to book an overnight stay or weekend getaway to
the Gold Coast.
“When you’re talking about a region that boasts 70 kilometres of pristine coastline and 100 000
hectares of world heritage listed rainforest there’s no doubting the capabilities of the Gold Coast
to provide something for everyone,” added Mr Winter.
“This campaign marks phase one of some exciting initiatives that are being coordinated by Gold
Coast Tourism with the full support of Tourism Queensland in the lead up to and during the peak
holiday season.
“We really want to reaffirm the mindset that the Gold Coast has the ability to create some fun and
exciting weekend holiday memories.
ENDS.
Gold Coast Tourism Media Development Manager, John Kaarsberg
0411 511 029
john.kaarsberg@gctourism.com
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