ITB Asia 2008: Germany's Cities and Landscapes Centers of Tourism Investment
BERLIN, Oct. 20/PRNewswire-AsiaNet/ --
Germany is one of Europe's leading travel destinations, with a share of
almost 20 percent of industry value in the European hotels and motels
industry. Investments in tourism will be one of the topics of this year's ITB
Asia, taking place in Singapore from October 22-24. Invest in Germany will be
hosting an investors' reception at the ITB Asia to allow potential investors
to learn more about Germany as a location for investment in tourism.
Ease of travel is a major reason that Germany is a top tourism
investment location. It is both easy to reach and easy to navigate. Centrally
located in Europe, Germany has 18 international airports, 40,000 km of rail
tracks, and 12,000 km of motorways at its disposal. With 33 UNESCO World
Heritage sites and 2.8 million convention and congress events per year, plus
139 international fairs, Germany is an attractive destination for both
leisure and business travel.
The number of visitors discovering Germany is increasing,
strengthening the country's appeal for tourism investors. In 2007 Germany
welcomed 129.9 million guests, creating a stable annual growth of 3.7% after
2006, when the country hosted the soccer World Cup.
Germany has a wide array of tourist destinations. Urban
centers such as Munich, Cologne, Frankfurt, Hamburg, Dresden, and Berlin
attract many business as well as leisure travelers. The country is Europe's
number one destination for business travel; there were nearly 83 million
overnight business trips in Germany in 2006.
Tourism to more rural areas is also an important part of
Germany's tourism industry. For example, Mecklenburg-Vorpommern, a federal
state in the Baltic Sea region, saw tourism rise 6.3% in 2007. Other popular
rural destinations include the Harz Mountains and the Black Forest.
Germany offers investors a prime infrastructure and a location
that visitors for both business and pleasure are finding increasingly
attractive.
Invest in Germany is the official inward investment promotion
agency of the Federal Republic of Germany. It provides investors with
comprehensive support from site selection to the implementation of investment
decisions. At ITB Asia, Invest in Germany will be present at the German
National Tourist Board (DZT) booth in Hall 603, at Stand N01.
Media Contact:
Eva Henkel
Invest in Germany
Phone: +49-30-200099-173
Email: henkel@invest-in-germany.com
Source: Invest in Germany
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