MEDIA RELEASE PR30383
Jetstar Pacific takes-off
HANOI, May 23/Medianet International-AsiaNet/ --
Jetstar.com goes live, every day low fares go on sale,
new fare product unveiled
Jetstar Pacific, Vietnam’s first low-cost, value-based airline, today commercially
Launched as part of the world-renowned Qantas Group.
Jetstar Pacific, formerly Pacific Airlines Joint Stock Aviation Company, is set to
revolutionise the Vietnam aviation industry by offering the promise of ‘all day every
day, low fares’ across its expanding domestic network under the Jetstar brand.
To mark the occasion, the airline will host a celebratory gala function in Hanoi
tonight, with more than 400 VIP guests from across the Vietnamese government
, aviation industry and business sector attending.
Jetstar Pacific is the first Vietnamese airline to offer online booking, and Vietnamese
customers can now log on to Jetstar.com to make reservations for all Jetstar Pacific
services.
Full branding of the Jetstar Pacific aircraft fleet will be phased in over coming months.
Jetstar Pacific has an existing fleet of four Boeing 737s and a future order of up to 30
Airbus A320s by 2014 to support the Vietnamese carrier’s plan for future growth within
both Vietnam and intra Asia markets under the Jetstar brand.
Jetstar Pacific CEO Mr Luong Hoai Nam said the airline’s future success and planned
expansion would take place through the adoption of Jetstar’s innovative and
industry-leading processes, initiatives and products.
“As Vietnam’s first low-cost, value-based airline, Jetstar Pacific will change air travel in
Vietnam by making it more affordable for more people to fly,” Mr Luong Hoai Nam said.
“This includes a fresh approach to airfare ticket sales and product, including online at
Jetstar.com and through newly re-branded ticketing offices and airport locations around
Vietnam.”
Mr Luong Hoai Nam said Jetstar Pacific was committed to offering the lowest fares in Vietnam.
“Jetstar Pacific will follow the very successful model of Jetstar, where the brand is already
established across Australia, Asia and the Asia Pacific,” Mr Luong Hoai Nam said.
“From today, we will be operating from a platform that has proven to be very successful.
Through our primary offering to customers, such as low fares leadership, award-winning
customer service and outstanding safety standards, we aim to emulate the success which
has already been achieved by Jetstar and the Qantas Group.”
Jetstar Pacific today unveiled:
* An innovative new fare type, known as JetSaver Light, allowing people to travel for less
without checked-in baggage * Jetstar.com in Vietnam, as the core-distribution channel
and revenue channel for Jetstar Pacific * Standard low fares across the domestic network,
starting from 230,000 VND* one-way
At Jetstar.com, customers will be able to:
* Browse and purchase the lowest available fares on the Jetstar Pacific
network and across the Jetstar international network
* Generate e-tickets for easy check-in and save costs to keep fares lower
Mr Luong Hoai Nam said future innovative applications adopted successfully by Jetstar would
also be integrated into the website in coming months, including:
* Web check-in, which will allow travellers to check-in over the Internet and
bypass traditional check-in queues prior to travel
* The ability to book accommodation at a selection of hotels and to purchase
travel insurance
“Jetstar is approaching three million unique visitors per month to its global Jetstar.com site,
and we hope to follow this success in Vietnam,” Mr Luong Hoai Nam.
“We’re proud to be a Vietnamese airline leading the way when it comes to new technologies, and
we’re already looking ahead to introduce new tools that further enhance the customer experience,
and smart and efficient ways that will assist with our future growth and keep fares low.”
A further example of this is the introduction of Jetstar Pacific’s Jetsaver Light, a new fare product
never before offered in Vietnam, which Vietnamese travellers will be able to purchase from today.
“Through JetSaver Light, our customers will have more choice than ever before. By purchasing a
JetSaver Light fare, our passengers can pay even less than our standard low fares, should they
choose to travel with less than 7 kilograms of standard-sized cabin luggage, but no checked-in
baggage,” Mr Luong Hoai Nam said.
“Trips will be even more affordable by choosing to fly with Jetstar Pacific. JetSaver Light fares will
be 50,000VND less than the available JetSaver fare on domestic flights, and 320,000VND less than
the available JetSaver fare on our future international flights.”
*Fares exclusive of surcharges, fees and taxes.
Media Enquiries:
Cao Hong Phuong
Marketing Manager – Jetstar Pacific
M + 84 (0) 916 838 626
phuongch@pacificairlines.com.vn
Simon Westaway
General Manager Corporate Relations - Jetstar
M +61 (0) 401 994 627
simon.westaway@jetstar.com
Source: Jetstar
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