Melbourne Leisurefest. The Official Industry Show
organised jointly by: sponsored by:
Record crowds turned up at Melbourne Leisurefest to
check out – and often to buy – the latest accessories and
camping gear, tow vehicles, boats, RVs and caravans.
13 October 2010
FOR IMMEDIATE RELEASE
MLF 1010
Leisurefest beats footy for ‘unbelievable’ result
An AFL grand final replay failed to dampen the
enthusiasm of visitors – and buyers – at this year’s
Melbourne Leisurefest, with a record-breaking
attendance at the event’s third year.
A slightly subdued Saturday afternoon paved the
way for a huge attendance on the Sunday which
Leisurefest chairman Ashley Farr described as
“unbelievable”.
“More than 12,000 people came to Leisurefest on
the Sunday, and it was unbelievable to experience
such a vast number of strong buyers filling the
venue,” he said.
“By the time we closed the gates, we had more than 33,500 people this year, despite the grand final.
“That compares with last year’s figure of 32,401 – and it confirms our prediction that Leisurefest
would be the true indicator that economic recovery is well under way.
“Sunday’s 12,000-plus was particularly impressive – it was only eight years ago, when Leisurefest
was just caravans and camping without the boats and 4WDs, that 12,000 was a good result for a full
three days.”
Mr Farr said much of the success of Leisurefest could be attributed to strong growth in the number,
variety and size of exhibitors.
MEDIA RELEASE
“We expanded the display site by more than 4,000 square metres this year, just to accommodate all
the exhibitors who wanted to be there – we had more than twice the total area of the Melbourne
Exhibition Centre,” he said.
“Next year we may well approach three times the size of the Exhibition Centre.
“Of course, the perfect weather was definitely in our favour, and we can’t really take credit for that
–
but at this time of year we can expect Melbourne will more than likely turn on the sunshine for us.
“It was a great show for our exhibitors, including several who are new to the industry, and we had
several tremendously successful new product launches, leading to strong sales and even stronger
follow-up enquiries for everything from towing accessories to fully equipped caravans.
“One thing that’s consistent with previous years is that people come along to buy, and not just
lower cost items but anything up to new tow vehicles, boats and vans – they really treat is as a great
big showroom where they can find everything they are likely to want.”
... ends
More information:
Ashley Farr
0425 771 199 or (03) 8696 5600
Media inquiries & images:
Greg Shoemark
0412 316 928 or (03) 9898 5570
greg@shoemarkandking.com.au
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