Milestone Achieved for New Official U.S. Travel and Tourism Website: Users
Spend One Million Minutes Researching Travel to the USA; Japan Leads All Target
Markets in Resident Use
WASHINGTON, /PRNewswire-AsiaNet/ --
The Travel Industry Association announced today a milestone for DiscoverAmerica.com: Within
three months of completing its international launch, online users have viewed 1.1 million pages
and spent one million minutes researching travel to the United States on the nation's new official
travel and tourism website.
"One million minutes of time spent by travelers familiarizing themselves with
DiscoverAmerica.com is an indication of the websites' relevance and popularity," said Roger J.
Dow, president and CEO of the Travel Industry Association. "This site helps us extend a welcome
to the United States and provide useful information on our destinations and travel policies."
DiscoverAmerica.com — actually six sites tailored for English- and French-speaking Canada,
Mexico, the U.K., Japan and Germany — includes rich content on dozens of popular U.S. cities,
all 50 states and five U.S. territories, hundreds of attractions, activities and restaurants, and
booking options in addition to official entry information and an online travel community.
DiscoverAmerica.com has received more visits from residents of Japan than any other target
market, accounting for 31 percent of the website's international traffic.
Beyond the home page, "Places," "Entry," "Activities" and "About USA" have proven to be the
most popular pages for users. In total, about 15,000 pages of content exist across all sites.
DiscoverAmerica.com was launched in target countries between May and July 2008 following
its development as a result of a cooperative agreement between the U.S. Department of
Commerce and the Travel Industry Association. Launch markets are the five nations that generate
roughly 75 percent of all inbound travel to the United States.
The Travel Industry Association is the national, non-profit organization representing all
components of the $740 billion travel industry. TIA's mission is to promote and facilitate increased
travel to and within the United States. TIA is proud to be a partner in travel with American
Express. For more information, visit www.tia.org and for key travel facts and figures, visit
SOURCE: DiscoverAmerica.com
CONTACT: Greg Staley of DiscoverAmerica.com (United States),
+1-202-408-2128
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