Milestone Achieved For New Official U.s. Travel And Tourism Website: Users Spend One Million Minute

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25th November 2008, 11:05am - Views: 700

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Milestone Achieved for New Official U.S. Travel and Tourism Website:  Users

Spend One Million Minutes Researching Travel to the USA; Japan Leads All Target

Markets in Resident Use

WASHINGTON, /PRNewswire-AsiaNet/ --

    The Travel Industry Association announced today a milestone for Within

three months of completing its international launch, online users have viewed 1.1 million pages

and spent one million minutes researching travel to the United States on the nation's new official

travel and tourism website. 

    "One million minutes of time spent by travelers familiarizing themselves with is an indication of the websites' relevance and popularity," said Roger J.

Dow, president and CEO of the Travel Industry Association. "This site helps us extend a welcome

to the United States and provide useful information on our destinations and travel policies." — actually six sites tailored for English- and French-speaking Canada,

Mexico, the U.K., Japan and Germany — includes rich content on dozens of popular U.S. cities,

all 50 states and five U.S. territories, hundreds of attractions, activities and restaurants, and

booking options in addition to official entry information and an online travel community. has received more visits from residents of Japan than any other target

market, accounting for 31 percent of the website's international traffic.

    Beyond the home page, "Places," "Entry," "Activities" and "About USA" have proven to be the

most popular pages for users. In total, about 15,000 pages of content exist across all sites. was launched in target countries between May and July 2008 following

its development as a result of a cooperative agreement between the U.S. Department of

Commerce and the Travel Industry Association. Launch markets are the five nations that generate

roughly 75 percent of all inbound travel to the United States. 

    The Travel Industry Association is the national, non-profit organization representing all

components of the $740 billion travel industry. TIA's mission is to promote and facilitate increased

travel to and within the United States. TIA is proud to be a partner in travel with American

Express. For more information, visit and for key travel facts and figures, visit


    CONTACT: Greg Staley of (United States), 


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