Beauty In The Every Day -- Images Of Breastfeeding Required

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28th April 2009, 11:56am - Views: 1008

People Women Australian Breastfeeding Association 2 image


For Immediate Release

28 April 2009

Beauty in the Every Day — Images of Breastfeeding Required

Australian families are being encouraged to celebrate magic moments in breastfeeding

by submitting photographs to the Australian Breastfeeding Association’s (ABA) tenth

annual calendar.

Calendar project manager Barb Glare says, ‘With so much emphasis placed on issues

like sleepless nights and sore nipples, we don’t often see the beautiful moments

breastfeeding offers a mother and her new baby’.

‘The first time your baby looks up at you and gives you a milky smile; those special

night feeds when it’s just the two of you together; or those times when you’re out and

about and feel a huge sense of accomplishment when you calm an upset child with

‘mummy milk’. We want everyone to know that that’s what breastfeeding’s all


The breastfeeding calendar seeks to present breastfeeding as the normal way of

feeding a baby by promoting images of breastfeeding to the wider community. All

profits from sales of the calendar support the work of the Victorian Branch of the

‘Breastfeeding won’t be fully accepted as the normal way to feed babies and young

children until it is something that is seen and talked about, rather than being hidden

away’, says Ms. Glare.

Australia’s breastfeeding rates fall well below the World Health Organization (WHO)

recommendations. Around 90% of Australian mothers initiate breastfeeding in

hospital, but by 6 months, fewer than half of babies are still breastfeed.

The World Health Organization recommends that for optimal brain development

mothers breastfeed their babies exclusively for the first 6 months (no other foods or

drinks are necessary) and gradually introduce solid foods from around 6 months.

WHO also recommends mothers continue breastfeeding for 2 years and beyond, for as

long as the mother and child desire.

Photo submissions showing babies of any age, stage and setting being breastfed can

be sent to by 20 May 2009. Low-resolution jpegs


Media Enquiries: 

Contact Barb Glare on 03-5565 8602 & 0419377803 or

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